Two businesswomen who went to university in Devon will be appearing on Dragon’s Den this weekend.
Lucy Cox and Lerryn Clare, who both attended Plymouth University , will be seen on the hit BBC show pitching their ambitious business plans to TV most intimidating panel on Sunday, February 4.
Ms Cox and Ms Clare, who are sisters, are co-directors of Halto, an innovative halter neck strap cushion which is designed to alleviate the neck pain felt by millions of women when wearing halter neck swimwear.
The company was created after Ms Clare had trouble shopping for a bikini for an upcoming holiday, following completion of her Psychology Degree from the Plymouth campus.
Lucy Cox and Lerryn Clare both attended Plymouth University
She said: “I was looking for stylish swim wear for me to wear on my honeymoon, but all the styles I liked had halter neck straps – something that in the past I had been unable to bear wearing for an extended length of time due to the straps cutting into my neck and causing, pain, rubbing and headaches.”
“I decided to go for it anyway, and see if I could craft something to act as barrier between my skin and the strap – I did and it worked a dream.
“I soon realised there was a gap in the UK market for this device, and after getting my sister on board we decided to make a go of it as a business.”
The next step was to establish the Halto as a brand, and to be in a suitable position to look for investment.
Will the Devon pair be able to impress this season’s Dragons? (Image: TheMirror)
“We set up a crowdfunding campaign to help get us started and it really took off,” Ms Cox added.
“A lot of people suggested we try Dragon’s Den and we thought, why not!
“We felt it was a good step for us, establishing our product and brand as a viable part of the industry.
“It was also important for us to represent women in business – the Halto brand is about empowerment, body confidence and freedom of choice, which we wanted to communicate through our story.”
Watch the pair appear on Dragon’s Den this Sunday from 8pm.
Source: Devon live