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Meet the 'Robin Hood' clothing founder – who gives back to the poor

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A young entrepreneur has launched a new ‘Robin Hood’ clothing line which aims to give back to the poor.
Lùc Cross opened Candy Mountain at the Plymouth market when he was 18.
He had started the business with the money he saved breeding horses in Cornwall, and is also running a successful tattoo removal business at the moment.
But Lùc says that he often found himself twiddling his thumbs, and wanted to “give something back” to society, so now at the age of 26, the Plymouth businessman has set up Robin Hoods Apparel – which gives back to the poor, as the Plymouth Herald reports.

When customers buy something from Robin Hoods Apparel they have a choice of three options, feeding animals in a shelter, feeding the homeless community or saving the rainforest or endangered habitats.

(Image: Penny Cross)
Explaining the concept, Lùc said: “I did not like the way a lot of companies say, ’10 per cent will go to [x]’ – it feels like a really nondescript number, so we don’t phrase it like that.
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“We say people will save [x] amount of the rainforest, or give [x] amount of homeless people a hot meal.
“We tell them exactly what is being done with their money.”

How does Robin Hoods Apparel work?

When purchasing an item from the online store, the company will give something back towards supporting its initiatives.
Whether it’s helping the homeless with daily necessities, purchasing food for rescued animals or funding conservation outreach projects, customers’ purchases will make a difference.
The company does not donate money, but gives its time and effort to provide precisely what is needed to make an immediate difference.
Robin Hoods Apparel’s staff, along with a team of volunteers, buy the goods that initiatives need to help their cause and deliver it directly to the organisations.
They also cook from scratch and hand deliver hot meals for homeless communities.

He added: “I seem to be quite prone to boredom,” admitted Lùc, who was mostly home schooled but also attended Callington Community College. This seemed like a good way to do something nice.”

The brand gives back to projects in a meaningful way (Image: Penny Cross)
Although he lives in Plymouth now, Lùc grew up in Cornwall raising horses with his mum and did a lot of moving around at a young age.
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He said this has “shaped” who he is today, and also helped him save the money needed to set up his own businesses and be more independent.
Talking about his humble beginnings at a sweet stall in the market, Lùc said: “I tried to do something that didn’t cost a lot, but that I could grow as much as possible.
“The sweet stall weirdly enough turned into an investment company to help me start other businesses – as I did get a little bored of selling sweets.
“We started a tattoo removal clinic, the MDB Group, which has moved from Devonport to Plympton, and once that started doing alright, out of boredom again I wanted to start doing something a little better than office work that would give something back.
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“A lot of my ideas seem to come when I am bored, like Robin Hoods Apparel.”
Lùc said the biggest thing he has learnt so far is always wanting to know you can “do better”.
He said: “Starting a business is really quite worrying, but you have just got to do it. If you really want it, you have to take the leap.”
Source: Devon live